--- title: Using RWD for More Efficient Decisions in Clinical Research description: UBC’s Director of Enterprise Data Services Jeff Lowry breaks down what technology capabilities will be key to maximizing evidence generation capabilities. image: https://blog.ubc.com/hubfs/Real-World-Data-Whitepaper-Preview-791x1024.png --- [![UBC](https://blog.ubc.com/hs-fs/hubfs/raw_assets/public/UBC_December2021/images/logo-white.png?width=175&name=logo-white.png "UBC")](https://ubc.com/) - [Home](https://ubc.com/) - Services - [Full-Service Clinical Development](https://ubc.com/global-services/) - [Clinical Trial Management & Late Stage Research](https://ubc.com/global-services/trials-and-research/) - [Decentralized Studies & Virtual Engagement](https://ubc.com/global-services/decentralized/) - [Patient & Physician Services](https://ubc.com/global-services/pps/) - [Pharmacovigilance](https://ubc.com/global-services/pharmacovigilance/) - [Risk Management Plans](https://ubc.com/global-services/risk-management/) - 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[Home](https://ubc.com/) 2. [Blog](https://blog.ubc.com/blog) 3. Using RWD for More Efficient Decisions in Clinical Research # Using RWD for More Efficient Decisions in Clinical Research *Wednesday, September 28, 2022* Generating Real World Evidence of product safety and effectiveness is becoming more important when presenting evidence to regulators, payors, and in meeting post-marketing requirements. Seamless ingestion and analysis of disparate sources of Real World Data is critical to successfully executing Real World Evidence studies. Advancements in interoperability, data linkage, and patient identity management have made this possible for researchers. UBC’s Director of Enterprise Data Services Jeff Lowry broke down what technology capabilities will be key to maximizing your evidence generation capabilities in this whitepaper “Using Real World Data for More Efficient Decisions in Clinical Research.” Dive into the specifics of: - Data needed for interventional and non-interventional research - The challenges presented by data diversity - How to address patient privacy - The future of global data requirements Learn all this and more by downloading this complimentary whitepaper here: [![Download Here](https://no-cache.hubspot.com/cta/default/20923316/81ffbcd3-2303-42fe-a91c-3f4536f381d3.png)](https://cta-redirect.hubspot.com/cta/redirect/20923316/81ffbcd3-2303-42fe-a91c-3f4536f381d3)   ## Related Articles ## [Technology Considerations for Evidence Generation](https://blog.ubc.com/blog/tech-considerations-rwe) {% video\_player "embed\_player" overrideable=False, type='hsvideo2', hide\_playlist=True, viral\_sharing=False,... [Read More](https://blog.ubc.com/blog/tech-considerations-rwe) ## [Advance Your Pharmacovigilance Services, Step by Step](https://blog.ubc.com/blog/advance-your-pharmacovigilance-services) An important start for modernizing safety operations is the need for a step-wise approach. Some may consider... [Read More](https://blog.ubc.com/blog/advance-your-pharmacovigilance-services) ## [The Impact of Real World Data (RWD)](https://blog.ubc.com/blog/the-impact-of-rwd) UBC recently discussed the impact of real world data on the pharmaceutical industry and how it will impact... 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